A Focus on Lifetime Customer Value
In an industry like the hardwood lumber industry, relationships are key. Yes, there are times when a single one-time sale to a new customer takes place, but in most cases, relationship selling is what...
Read MoreImported Hardwood Update - May 2023
The imported hardwood lumber market remains steady. In the United States demand seems to be consistent. Buyers still seem to be seeking species such as African Mahogany, Jatoba, Red Grandis and Sapele...
Read MoreRed Oak Instead of Ash
For years we have been talking about the diminishing volumes of North American White ash (Fraxinus Americana) lumber. The impact the Emerald Ash Borer has had on the availability of trees to harvest ...
Read MoreBoost Employee Productivity
In most organizations, employee productivity is a key area of focus. Not only for us in the hardwood lumber industry but in all industries, businesses rely upon their workforce to keep producing go...
Read MoreBuilding a Strong Brand Community
There’s a lot of talk these days about the value of branding. Of course, having prospective customers come to your business already familiar with what you offer is a great thing. Even better, from a l...
Read MoreTop Uses for Red Oak
It is no surprise that one of the most popular hardwoods used in manufacturing is red oak, (Quercus rubra, spp). One reason is that in North American it is one of the most abundant hardwood spec...
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